Aug 28, 2026
Your expertise may be one of the most valuable assets in your
business—but if it only exists inside your head, it can be
difficult to sell, scale, or transfer. In this episode of Beyond 7
Figures, Charles Gaudet sits down with Simon Bowen, creator of the
Genius Model, to explore how visual models can turn complex
thinking into something customers, prospects, and teams can
understand and act on.
Simon shares how he spent 25 years using visual models to
resolve complex and contentious problems, align teams, and help
organizations reach agreement. The conversation explores why the
real value in many service-based businesses isn't the service
itself—it's the thinking behind it—and how turning that thinking
into a clear framework can create a powerful competitive
advantage.
Charles and Simon also explore the "founder's trap," why
businesses become dependent on the founder's experience and
reputation, and how codifying your unique thinking into
intellectual property can make a business more scalable, valuable,
and less dependent on the person who built it. They also break down
the importance of finding the "ache" beneath the problem your
customers are willing to articulate—and why identifying that deeper
problem can transform how you position and sell your business.
KEY TAKEAWAYS:
- Make complex ideas simple: Use visual
models to create clarity and alignment.
- Turn expertise into IP: Make the thinking
behind your service tangible and valuable.
- Sell through understanding: Help
prospects see and build the solution with you.
- Escape the founder's trap: Codify your
thinking so the business doesn't depend on you.
- Build your business's "source
code": Capture the unique thinking that makes your
company different.
- Find the "ache": Look beyond the problem
customers describe to the problem they really need solved.
- Use your customer's language: Simple,
relatable language can transform your positioning.
- Create valuable IP: Turn your unique
thinking into an asset that can scale with the business.
- Build believability: Show customers how
you think to strengthen trust and credibility.
- Go beyond seven figures: Go deeper with
your best customers to discover what truly changed for them.
RESOURCES MENTIONED:
Models
Method: Learn more about Simon
Bowen's Genius Model and his approach to codifying the thinking
behind a business.
Connect with Simon
Bowen: Find Simon and learn more
about his work helping businesses turn their unique thinking into
intellectual property.
Predictable
Profits: Learn more about the
Predictable Profits Operating System and how to build predictable,
scalable growth.
Predictable Profits Founder
Community: Join the Predictable Profits community for
founders looking to escape the Founder’s Trap® and build a business
that doesn't depend on them.
Follow Charles Gaudet and Predictable Profits:
Growing a business is hard, but it doesn't have to be. The
Beyond 7 Figures podcast explores the strategies, systems, and
mindset shifts that help entrepreneurs build companies that are
more predictable, scalable, and profitable.
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strategies for building, scaling, and profiting beyond seven
figures.