Jan 12, 2024
Creating your own category in business is all about carving out a unique niche or market segment that hasn't been fully explored yet. It's about being the trailblazer and setting yourself apart as a leader and innovator. But here's the catch - this approach requires playing the long game. You have to think beyond immediate gains and be willing to make strategic investments and sacrifices to accelerate growth and establish a dominant position in the market.
Joining me today is Edrizio De La Cruz, a Silicon Valley entrepreneur, and co-founded Arcus,a fintech company that raised $20M from Y Combinator, Initialized, Citi Ventures, SoftBank, and a16z. Edrizio has secured 19 Million in funding, has raised 100 employees, and worked with over 100 clients as well with most of them as big as Walmart and 7-Eleven. Edrizio shares his wisdom and the principles outlined in his book, "The Underdog Founder," which provides guidance on rising above racism, poverty, imposter syndrome, and various startup obstacles.
Key Takeaways:
All this and more, on this week’s episode of Beyond 7 Figures.
Stay tuned next week because I will be talking with Christian “Boo” Boucousis. So, don’t forget to subscribe to the show to get that episode as soon it gets released. Until then, be profitable.